James La Barrie

B-28066

TRUSTEE

James is founder and president of Beyond Marketing, the first marketing agency in the world dedicated to skydiving. Over the course of his two decades in the industry, James has earned a reputation for wholeheartedly advocating for his clients, championing a values-based approach to branding and marketing, and empowering business owners to enter into new and exciting phases of their lifecycle.

Originally from Antigua, a small Caribbean island, James was born into a family of hoteliers and entrepreneurs who instilled in him the importance of excellent service. After earning degrees in Business Administration and Marketing, James spent four years as PGA Head Professional at a golf club … and then Skydive Carolina DZO Danny Smith wandered onto the course. For the next nine years, James grew this small dropzone into a multi-million dollar operation, and he’s since helped others worldwide accomplish the same.

Today, the Beyond Marketing portfolio represents dropzones and industry-specific businesses of all sizes, from start-ups and mom-and-pops to industry mainstays and household names. James frequently conducts on-site training sessions and presentations around the world, including engagements with the Australian Parachute Federation, British Skydiving, PIA, The US Army Golden Knights, and the USPA.

James serves on the Museum’s Executive Committee and s co-chair of the Marketing Committee and is a member of the Development, Events, and Nominations & Elections Committees.