Bill Coe is the founder, owner, and President of Performance Designs as well as a partner at Complete Parachute Solutions.  In the summer of 1976, he entered the world of     skydiving at a small Drop Zone in Hinckley, Illinois.  There, he jumped through the winter and realized that he needed to move to a warmer place to jump year-round. On January 1st, 1977, he packed up his car and moved to Daytona Beach.  Bill started college at Embry Riddle Aeronautical University and started skydiving in Deland, Florida. He also worked for Relative Workshop during this time. In October of 1979, Bill got a job with Eastern Airlines and moved to Miami. He continued jumping in Homestead, Florida, and would also rent airplanes to fly back to Deland to jump and continue taking college courses. In 1980, he designed and jumped his first parachute. Several more parachutes were designed, built, and tested over the next few years. Bill graduated in 1982 with a Bachelor of Science Degree in Aviation Technology, Cum Laude.  In 1983, Performance Designs was incorporated. Bill is responsible for many innovations in the sport such as the SLink, Microline, ZP fabric and crossbracing, just to name a few.  With Bill's guidance and tenacity, Performance Designs has been at the helm of countless innovations for the sport and is committed to relentlessly pursuing research and development.